Hainan Airlines pursues the corporate management philosophy of "enthusiasm, integrity, performance, and innovation", and Hainan Airlines adheres to the "Oriental Hospitality" and advocates the service philosophy of "Customer First". In 2019, Hainan Airlines reached a cooperation with TIBA·China to provide 8 days of customized service training for all flight attendants of its business class. As a result, Hainan Airlines became the world's first airline to implement butler service in business class.
The presentation and improvement of project quality by high-end services are being valued by more real estate companies. Recently, China Railway Construction Property Management Co., Ltd. and the Netherlands International Housekeeper Academy (China) have reached a brand cooperation, and will use Guiyang Railway Construction City and Chengdu Xipai Huanhua The two projects are pilot projects to carry out long-term and in-depth butler service concept training and service team building.
With the continuous economic development of Changzhou and its access to the international metropolitan area, the definition of quality housing has also undergone a qualitative leap. People no longer only satisfy the improvement of hard conditions such as facades, decorations, and house types, but pay more and more attention to the complete improvement of the "life chain" to conform to the wave of international quality housing—service first, housing second, software first, hardware second.